BEHAVIOUR CHANGE COMMUNICATION
With nationwide presence, EHI is a trusted technical partner for designing and delivering large-scale Social and Behaviour Change Communication (SBCC) interventions and campaigns, particularly through evidence-based strategy development, meticulous planning, leveraging existing human resources, intersectoral collaboration and strong, indicator based processes and outcome monitoring capabilities.
EHI has worked extensively with MoHFW, World Bank, UNICEF, WHO, Government Institutions, and multiple development partners to conceptualise, implement, and evaluate SBCC interventions using participatory, mixed-methods research and rigorous data analysis. Our expertise includes Formative Research, Development of Integrated BCC Strategies, Communication Needs Assessment, Communication Intervention Plans, Development of Targeted Message Sets, Communication Material, Aids and Digital Tools Development, Capacity Building, Advocacy & Communication Campaigns, Media Planning, Use of Social Marketing Techniques and Concurrent Communication Impact Assessment.
WHAT WE OFFER
- Developing targeted communication strategies rooted in deep understanding of local knowledge, attitudes, and practices.
- Designing impactful communication tools, from digital content to community materials, tailored for diverse audiences.
- Building capacity for health and hygiene promotion among health workers and fostering community ownership.
- Conducting comprehensive studies to identify behavioural barriers and inform strategic communication approaches.
- Evaluating communication strategies for measurable health impact and using insights for continuous program improvement.
- Baseline Knowledge, Attitude, Beliefs and Practices (KABP) Research
- Content and Material Development for Multiple Communication Channels and Media
- Facilitating community participation to ensure health and sanitation behaviour change interventions are locally relevant and effective.
EHII has successfully completed 11 assignments with UNICEF in India and our portfolio includes other prominent SBC research-driven initiatives such as developing the National BCC Strategy of the MOHFW and supporting its rollout to multiple States – assisting States of Rajasthan, West Bengal, and Gujarat, in development of State Level and district Level BCC Strategies and Action Plans, training over 27,000 frontline workers for diarrhoea management through SBC interventions in Gujarat and UP, and conducting social surveillance and peer education programmes in tribal and rural belts of Odisha and Rajasthan. EHII has developed digital SBC platforms—notably for biomedical waste management in Uttarakhand—and provided technical assistance to OXFAM on the project “HIV/AIDS Prevention and Care Programme for Rural and Tribal Youth in Orissa and Rajasthan” which was supported by the European Commission, showcasing our capability in rapid field assessments, identification of behaviour change objectives, and BCC strategy implementation.
We leverage frameworks such as the ART participatory reform assessment tool for SBC capacity assessment and the PENTA-CD MODEL to address the need for high quality training of health functionaries using a carefully selected methods mix. We have experience in the translation of the survey tools in all the regional languages where the survey needs to be conducted and have created communication content and material in Hindi, Gujarati, Bengali, Assamese, and Odiya.
Our Projects
With behaviour change management expertise spanning maternal and child health, WASH, Nutrition, Immunization, HRH planning, and sectoral reform, EHII integrates computational social science, cost- effectiveness analysis, and data triangulation into its SBC research work, making it a reliable partner for designing and evaluating strategic SBC interventions that inform, influence, and improve policy and practice.